Collaborating to improve adobe’s user experience
Adobe has been a global thought leader in creative software design products for over 40 years, with more than 29K employees worldwide, and a US$23+ billion annual revenue.
It leads cloud-based content and marketing solutions, data insights, customer journey platforms, and marketing workflows.
Adobe is not only a key partner, but a client. It challenged WEBJUMP to overcome UX barriers and improve the system’s experience on its Marketing Hub, a central hub to provide vendors and external stakeholders access to Adobe’s key marketing assets, encouraging its widespread use worldwide.
Migration of the key marketing assets from AEM 6.0 to a custom Adobe Experience Manager Sites solution for distribution to Adobe’s employees.
Customized workflow tasks for Adobe’s specific use cases.
Asset metadata management enhancements and validation rules.
Control granted for admins to manage distribution of approved assets to external and internal parties, with added feature that allows external users to contribute to the Brand Portal without accessing the author environment.
Launching in under 12 weeks
In under twelve weeks, the new Marketing Hub was launched globally to Adobe’s vendors
55K assets migrated
Migration of 55K assets to AEM and of multiple terabytes of content and associated metadata to 6.5 structure with extensive custom development
Brand portal configuration
Brand Portal configuration to overcome UX challenges due to Adobe’s heavily customized instance of AEM Sites
Secured access, globally
Over 2K Brand Portal user accounts enabled, granting global users secured access to Adobe’s key marketing assets
Successful adoption with increased users
1,500 additional users added in the following two months, signaling the project’s resounding success
20+ modifications
Over 20 authoring UI overlay modifications
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