Elevated digital strategy with meta ads performance optimization
FLEETCOR is a $2.6-billion global business payments firm, working with two brands in their corporate travel management division:
CLC Lodging, for corporate travel management solutions to match business and workforce lodging needs through a massive hotel network, and TA Connections, a technology-focused aviation, hospitality, and logistics company.
FLEETCOR planned to grow CLC Lodging and TA Connections through expanded services and fresh branding and challenged WEBJUMP with the ambitious goal of designing, developing, and deploying the two websites in less than twelve weeks.
Accelerated project roadmaps to meet critical digital marketing deadlines and new feature pushes.
Implementation of Adobe Experience Manager (AEM) as the unifying platform after multiple business acquisitions with different content management systems.
Upgrade to Adobe Managed Services.
Development of a proprietary AEM + Salesforce connector.
Salesforce Pardot, Geo Search, and PIM integrations..
15+ sites launched
Revamped digital experiences
Engaging digital experiences with easy-to-navigate features and a brighter, modern brand identity
Agility with Adobe Experience Manager
Comprehensive, agile content management with AEM
Comprehensive, agile content management with AEM
Two sites merged into completely re-branded new taconnections.com site in less than 12 weeks
CRM integration
Integration of customer relationship manager after site integration
Improved analytics
Enhanced analytics through Dynamic Tag Management, Adobe Launch, and Adobe Target
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