Nestlé Health Science, part of the Health Care Nutrition area of Nestlé Group, is a global leader in the science of nutrition, filling nutrition gaps and providing innovative products for a healthier future.
Created in 2011, it focuses on R&D on nutritional therapies, creating nearly 1 billion nutritional solutions every year.
Nestlé Health Science challenged AI/R WEBJUMP to develop new solutions that did not yet exist in the market in order to expand the brand’s exclusive online store, Nutrição Até Você.
Requirements included scaling its website and adding intelligence to allow product delivery by different distributors according to the customer’s zip code.
Embracing personalization in a faster and more intuitive platform.
AI/R WEBJUMP delivered:
- Implementation of purchase subscription, allowing customers to schedule repurchases
- Implementation of cart sharing, enabling users to share their cart online, easing the communication and purchase among caregivers, nurses, and health professionals, patients, and the actual people responsible for the purchase
- Implementation of one-step purchase
- Multi distribution feature to grant distributors their own inventory management platform, delivery options, and payment settings
- Integration of the Nutrição Até Você Ambassador platform with Magento, now Adobe, a Nestlé loyalty program that offers courses, nutritional solutions, and extra income to promote the brand and its health benefits
Scalable, extensible e-commerce to support Nestlé’s and customer’s growing demands
Customization for purchase subscription and engaging digital experiences with easy-to-navigate features and a brighter, modern identity
Telesales, allowing sellers to perform purchase steps on the site, with full visibility for customers
Cart sharing to allow proper product selection by caregivers and health professionals for users to close the purchase
Faster shopping journeys with delivery and billing information in the same cart page, allowing users to place orders with just one click
Smarter process for multiple distributors, identifying the best distributor for an order according to location and stock
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