Caliber features a wide range of automotive services including collision, auto glass, and fleet solutions and has more than 1.8k centers nationwide across 41 US states.
The company is known for providing an outstanding customer experience, regularly ranking among the highest customer satisfaction scores in the industry.
After a website migration, several issues were affecting the company's SEO performance:
Brand confusion: Google’s search algorithm struggled to differentiate between “Caliber” and “Caliber Collision,” leading visitors to incorrect pages. This confusion increased bounce rates and decreased conversions, weakening Caliber’s core visibility.
Content gap: AI/R Edgy identified that Caliber had a significant content gap compared to competitors, particularly in supporting content around core services. Without a comprehensive content strategy, Caliber was unable to fully capture high-value search traffic, which limited its ability to compete effectively within its industry.
To establish authority, Caliber needed a substantial increase in high-quality, service-focused content to align with industry standards and capture search demand.
Caliber needed a solution that would resolve these challenges, rebuild its SEO foundation, and drive qualified traffic to its high-value service pages, reinforcing its brand authority in the auto service sector.
Increasing visibility for core services while establishing Caliber as a leader in a fiercely competitive auto services market.
AI/R Edgy carried out Schema implementation for brand clarity:
To eliminate entity confusion, we utilized advanced Schema markup to clarify Caliber’s brand structure for Google.
By defining and differentiating Caliber’s properties through Schema, we ensured that visitors were routed to the right pages, reducing bounce rates and improving conversion paths. This enhancement provided a scalable solution for future brand clarity.
Caliber also implemented a large-scale, targeted content strategy to position itself as a trusted voice in auto services.
AI/R Edgy expanded the “Shop Talk” blog with topics designed to increase traffic to core service pages, support SEO authority, and establish Caliber’s leadership in the industry.
The approach maximized Caliber’s content reach, increased page engagement, and ultimately led to higher rankings for relevant keywords.
16% increase in overall traffic
67% growth in page 1 keywords
46% increase in monthly traffic value
216% growth in Shop Talk blog traffic
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