The project implemented with the support of Compass UOL used the WhatsApp interface to facilitate the capture, registration and work of the new representatives of the brand
In addition to the technical aspects, the universe of the brand representatives was observed - that's why WhatsApp was chosen as the interface. The chatbot applied to the instant messaging app helps to make the entrance and the registration of the newcomers easy, fast and safe, and also helps the work of the representatives during the registration to be done with autonomy and practicality.
We detected the need to deeply understand the characteristics and regional aspects of the brand in Argentina, as well as the process to capture all necessary data and gain the trust of local Avon representatives to offer them the best possible experience, with good usability, security and performance. Another important issue was to obtain the complete integration of the processes involved in the proposed solution, contemplating the Natura & Co backoffice platforms, a group of which the brand is part.
Immersion in the Avon universe and in the country of actuation (Argentina)
Analysis and numerous tests during project implementation.
Engagement of the Innovation Studio of Cognitive Computing at Compass UOL.
Analysis of the APIs (Application Programming Interface) of Avon Argentina's back-end platforms to implement systemic integrations and ensure the integrity of the representatives' data.
Implementation of dashboard in Tableau to provide analytical views based on data collected during the registration stages. Internal identification of the document.
Improved communication and usability
for those interested in acting as Avon Argentina representatives.
Extraction and presentation of metrics
on platform operation and project progress.
More automated process
resulting in the optimization of the SLA of the registration flow and increased success in attracting new representatives, expanding the brand's business.
Increased attraction
of new representatives driven by the use of a widely known channel (WhatsApp).
Read other stories
PagueMenos
Brazil’s second largest pharmacy chain uses AI & ML to personalize product ranking and experiences
Compre & Alugue Agora
Brazil’s first and only social media for Real Estate reduces chatbot costs by 80% and improves responses with AI