Natura is a multinational Brazilian leader in the cosmetics, beauty, and hygiene industry, known for its direct sales model through brand representatives.
AI/R Compass UOL detected the need to deeply understand the characteristics and regional aspects of the brand in Argentina, as well as the process to capture all necessary data and gain the trust of local Avon representatives to offer them the best experience, with good usability, security, and performance.
Another important issue was to obtain the complete integration of the processes involved in the proposed solution, contemplating the back-office platforms of Natura &Co, a group of which the brand is part.
An immersion in the Avon universe of Argentina to develop a WhatsApp interface that would enhance user experience for new representatives.
AI/R Compass UOL delivered a comprehensive project that included:
- Analysis and tests during project implementation
- Engagement of our Cognitive Computing Innovation Studio
- API analysis of Avon Argentina's back-end platforms to implement systemic integrations and ensure integrity of the representatives’ data
- Tableau dashboard implementation to provide analytical views based on data collected during registration stages
In addition to the technical aspects, we also observed the universe of representatives—that's why WhatsApp was the chosen interface.
The chatbot applied to the instant messaging app helped turn entrance and registration easier, faster, and more secure while also accelerating the work of representatives during the registration with autonomy and ease of use.
Improved communication and usability for those interested in becoming Avon Argentina representatives
Extraction and presentation of metrics about platform operation and project progress
More automated process, optimizing SLA of registration flows and increasing new representatives, expanding the brand's business
Increased attraction of new representatives driven by the use of a widely known channel: WhatsApp
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