Spread across 191 countries, Nestlé has more than 2,000 brands and is the largest company in the world in the food and beverage segment.
In 2021, it celebrated 100 years in Brazil and launched Nestlé Até Você, its largest and most complete B2B e-commerce.
Although the project had been designed before the Covid-19 pandemic, social isolation and the urgency for digitalization were crucial aspects for Nestlé Até Você’s e-commerce.
Realizing consumers felt more comfortable purchasing online due to security and convenience, the company targeted its digital presence, growing its e-commerce team from six to 110 people and partnering with AI/R WEBJUMP to support this digitalization journey.
New personalized journey with data-driven shopping experience to understand the demands of small retailers and act on their needs.
AI/R WEBJUMP delivered:
- Headless front-end technology from Adobe Commerce
- Structured system for authorized distributors, combining online and offline experiences and connecting specific brokers to retailers
- Catalog creation with more than 2,000 products from different Nestlé brands, available for purchase per brand name
- Personalized product recommendations according to geography, best-sellers, and new releases
- Progressive discounts based on product categories and average purchase
E-commerce developed in several languages, with omnichannel communication and integration between business systems and APIs
Digitalization of small retailers, promoting strategic consulting, solving bottlenecks in the user journey, and empowering salespeople
Faster purchase journeys with express checkout to help retailers overcome digital challenges and allow sellers to start the order for retailers
Priority product assortment by branch and channel, recommending ideal products for specific points of sale
Clearer and efficient communication, with greater flexibility, agility, and security in the way information is displayed
Personalized shopping journeys with data-driven experience to help Nestlé respond to the needs of each customer
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