Santa Helena is the leading company in Brazil’s national peanut-based product market, with around 1.1k employees and exports to Latin America, Europe, Asia, and Africa.​

Founded in Ribeirão Preto in 1942, Santa Helena began its journey with a homemade production of peanut sweets that conquered Brazil and the world.​

The principle of ‘care’ has been embedded in every aspect of the company’s processes from the very beginning, showing appreciation for everyone involved—from farmers and operators to salespeople and consumers.​

Its successful brands, such as Paçoquita, Mendorato, Crokíssimo, and Amindus, are synonymous with quality and tradition, reinforcing its commitment to continue bringing care and excellence to every corner of the world.​

As a leader in the peanut-based product market, Santa Helena faced significant challenges to keep its sales operation efficient and agile.​

The seasonality of Paçoquita sales, the brand’s flagship product, required a complex operation to support the sudden increase in sales during the June and July festivities in Brazil.​

The company identified the need for a more robust and integrated system to optimize customer management and relationships.​

In response, the company did an assessment to identify areas for improvement and prepare for a new phase of modernization.​

With AI/R Everymind’s support, the project began in December with a challenging timeline to be up and running by March 2024, before peak season.​

The implementation allowed the company to optimize its operations and effectively meet the high demand for Paçoquita in June and July, ensuring smooth operations without disruptions.​

Streamlining operations and driving sales growth, with record-breaking sales in the first month​

To address this operation, the company chose Salesforce’s Consumer Goods Cloud, a flexible and scalable system that offers solutions tailored to the consumer goods industry, with AI/R Everymind, a leading Salesforce partner.​

The implementation was rapid, integrating five different systems into a single platform, accessible also via mobile devices, ensuring a more efficient operation.​

In the first month of operation, Santa Helena achieved the highest sales volume in its history. The new platform brought more autonomy in report generation, enhanced visibility, and control over operations, as well as improved data governance.​

The transition streamlined the sales team’s routine, with all information and functionalities gathered in a single, reliable system. Areas such as registration, logistics, intelligence, commercial, and IT also benefited, resulting in an operation that was better aligned with business needs.​

Everymind and Santa Helena

The partnership with Everymind not only overcame the project challenges but also set a new standard of efficiency and success for Santa Helena. The digital transformation implemented within the organization demonstrated how technology can be a powerful ally in enhancing competitiveness in the consumer goods sector. The success of the partnership has paved the way for further advancements, opening up new opportunities to boost operations and sales.

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