Record-breaking sales in the first month

Founded in Ribeirão Preto in 1942, Santa Helena began its journey with a homemade production of peanut sweets that conquered Brazil and the world. From the very beginning, the principle of 'care' has been embedded in every aspect of the company’s processes, showing appreciation for everyone involved, from farmers and operators to salespeople and consumers.

With approximately 1,100 employees, the company is now the leader in the national peanut-based product market and exports to Latin America, Europe, Asia, and Africa. Its successful brands, such as Paçoquita, Mendorato, Crokíssimo, and Amindus, are synonymous with quality and tradition, reinforcing its commitment to continue bringing care and excellence to every corner of the world.

Streamlining operations and driving sales growth

As a leader in the peanut-based product market, Santa Helena faces significant challenges to keep its sales operation efficient and agile. The seasonality of Paçoquita sales, the brand’s flagship product, required a complex operation to support the sudden increase in sales during the June and July festivities.

The company identified the need for a more robust and integrated system to optimize customer management and relationships. In response, the company conducted an assessment to identify areas for improvement and prepare for a new phase of modernization. With Everymind’s support, the project began in December with a challenging timeline to be up and running by March 2024, before the peak sales season. This implementation allowed the company to optimize its operations and effectively meet the high demand for Paçoquita during the June and July festivities, ensuring smooth operations without disruptions.

A key to growth and operational efficiency

To address this operation, the company chose Salesforce’s Consumer Goods Cloud, a flexible and scalable system that offers solutions tailored to the consumer goods industry. The implementation was rapid, integrating five different systems into a single platform, accessible also via mobile devices, ensuring a more efficient operation.

Effective implementation, significant improvements

In the first month of operation, Santa Helena achieved the highest sales volume in its history. The new platform brought more autonomy in report generation, enhanced visibility, and control over operations, as well as improved data governance.

This transition also streamlined the sales team’s routine, with all information and functionalities gathered in a single, reliable system. Areas such as registration, logistics, intelligence, commercial, and IT also benefited, resulting in an operation that was better aligned with business needs.

Everymind and Santa Helena

The partnership with Everymind not only overcame the project challenges but also set a new standard of efficiency and success for Santa Helena. The digital transformation implemented within the organization demonstrated how technology can be a powerful ally in enhancing competitiveness in the consumer goods sector. The success of the partnership has paved the way for further advancements, opening up new opportunities to boost operations and sales.

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