Integrating experience and personalization in a powerful post-purchase app.
Stellantis is multinational automotive manufacturing company.
Its portfolio includes 14 iconic automotive brands and two mobility arms, with industrial operations in more than 30 countries and customers in over 130 markets.
Stellantis needed to offer an integrated post-purchase experience to customers, regardless of the channel.
For that, it needed to build an ecosystem capable of delivering an experience that generated trust and autonomy through a unified and personalized range of services.
Creation of the Fiat App, an extremely personalized way for car owners to interact with the brand on matters related to their car, from accessing the Owner’s Manual to scheduling service visits and more.
Affirmative language and contextualized content.
User journey customizations.
Native Development with Android and iOS components backed by CMS diagramming and curation features.
Enhanced flexibility
Personalized experience respecting details such as color and upgrades of the owner’s car, specified in a centralized CMS.
Increased convergence
Handling of data as branches of a same content tree, reflecting the user’s real-world experience, to overcome discrepancies between different interaction channels.
Unparalleled customization levels
Fully contextualized content, ensuring customization in sync with content on other channels to provide a seamless experience.
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