Stellantis is a multinational automotive manufacturing company with 14 iconic brands, two mobility arms, industrial operations in more than 30 countries, and customers in over 130 markets.
Stellantis needed to offer an integrated post-purchase experience to customers, regardless of the channel.
For that, it challenged AI/R Avenue Code to build an ecosystem capable of delivering an experience that generated trust and autonomy through a unified and personalized range of services.
Integrating experience and personalization in a powerful post-purchase app.
AI/R Avenue Code created the Fiat App, an extremely personalized way for car owners to interact with the brand on matters related to their car, from accessing the Owner’s Manual to scheduling service visits, and more.
- Affirmative language and contextualized content
- User journey customizations
- Native development with Android and iOS components backed by CMS diagramming and curation features
Enhanced flexibility with a personalized experience that respected details such as color and upgrades of the owner’s car, specified in a centralized CMS
Increased convergence by handling data as branches of a same content tree, reflecting the user’s real experience to overcome discrepancies between interaction channels
Fully contextualized content, offering unparalleled customization levels in sync with content on other channels to provide a seamless experience
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